PROMOTING YOUR PROGRAM ON CAMPUS
10 WAYS TO BOOST ENROLLMENT
Over the years, we’ve developed the following proven strategies that spread the word to students about upcoming overseas programs:
1. Advertise on your institution’s Study Abroad website and in brochures
2. Advertise at your institution’s Study Abroad fair
3. Announce your program during classes
4. Network with faculty members to promote the program
5. Send email announcements to students, and include testimonials from students who completed other faculty-led trips
6. Schedule information sessions – our resident staff members are happy to join you via Skype
7. Request promotional fliers from us to post on campus and in your office
8. Set up an information table at student events on campus
9. Post an article about your program in the campus paper and on school-affiliated social networking sites, including Facebook, Twitter, Tumblr, and Instagram
10. Make announcements at weekly meetings and post information on lists of student organizations – especially those interested in international causes, such as the international student association and residential life group – as well as with volunteer groups, fraternities, and sororities.